YOUR CAMPUS. YOUR CITY. YOUR WISCONSIN.
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About Us

Wisconsin Red is a Midwestern apparel brand and a lifestyle, fueled by a passion for events, good people, and an unrivaled pride in our heritage.

With Wisconsin Red, you have the opportunity to be a part of something big, think outside the box, get involved in the community, and represent Wisconsin & the Midwest.


In Wisconsin, RED is an attitude. A passion. A tradition.
RED is a call to something greater. A call to think differently. A call to Never Settle.
RED is in our blood. It fuels & excites us. It consistently reminds us of the great state we call home.
RED is Wisconsin.