Wisconsin Red is a Midwestern apparel brand and a lifestyle, fueled by a passion for events, good people, and an unrivaled pride in our heritage.
With Wisconsin Red, you have the opportunity to be a part of something big, think outside the box, get involved in the community, and represent Wisconsin & the Midwest.
In Wisconsin, RED is an attitude. A passion. A tradition.
RED is a call to something greater. A call to think differently. A call to Never Settle.
RED is in our blood. It fuels & excites us. It consistently reminds us of the great state we call home.
RED is Wisconsin.