Wisconsin Red is a Midwestern apparel brand and a lifestyle, fueled by our passion for major events, campus parties, and an unrivaled pride in our heritage. With Wisconsin Red, you have the opportunity to be a part of something big, think outside the box, get involved in the community, and represent Wisconsin & the Midwest.

In Wisconsin,

RED is an attitude. A passion. A tradition. RED is a call to something greater. A call to think differently. A call to Never Settle. RED is in our blood. It fuels us. It excites us. It consistently reminds us of the great state we call home. RED is Wisconsin.